From college-found to college-bound. Not every student with aspirations of attending college has access to the resources needed to get through the daunting process of college enrollment. Surprisingly, more than 250,000 college-intending students fail to complete this transition each year. But thankfully there’s Bridgit. Bridgit, a College Bound organization, is an online, mobile-optimized software developed by counselors and leading industry experts with a single goal in mind: successfully navigate students through college enrollment. SED had the opportunity to help develop Bridgit’s identity including tagline, brand voice, tradeshow support, sell sheets, direct-mail, illustration and web design.