What’s all the kerfuffle? SED was approached by Windowsills Cafe & Marketplace to help name and develop an identity for a new menu item. At the same time, we also needed to generate a local buzz around the launch of their new product which would take place at the Wildwood BBQ Bash. What better name than “kerfuffles”, which means “a commotion or fuss”. The name also tied in well with the product, which is a fluffy dessert filled with bits of delicious apple, lightly fried and topped with glaze and confectioners’ sugar. T-shirts, store window clings and banners, pre-event teaser’s, Facebook support and giant 10′ menu’s were all developed to help build awareness and draw attention to their booth.