A legacy for Laura Ingalls Wilder. The Laura Ingalls Wilder Historic Home & Museum located in Mansfield, Missouri needed a partner to help rebrand and retell the story of the historical Rocky Ridge Farm; the last of the author’s homes and place where the “Little House” books were written. The rebrand needed to appeal to newer audiences, help drive visitorship and boost online sales. As a not-for-profit organization, the association also required help communicating capital needs for efforts to begin restoration of the farm and a new archival museum and library. SED had the unique opportunity of crafting this story by working closely with curators of the museum and members of the board, as well as extremely rare photos and artifacts of the Wilder family. The end result is a truly genuine brand experience for fans of all ages to reconnect with the author and this historical treasure.