A spotlight on our hometown. The Spotlight Series™, created by Once, Films is a creatively-inspired film series geared at spotlighting local St. Louis artisans and craftsmen that are uniquely dedicated to perfecting their craft. There is no monetary reward, only the motivation that comes from their passion for filmmaking and a genuine love for their city. SED was engaged to develop a brand identity for this series and website with a minimalistic user experience intended to place primary focus on the beautifully-told narratives. Visit The Spotlight Series to watch their stories and nominate a business or individual you think deserves a moment in the spotlight. It’s definitely worth it.