More Than the Score. Stable Eleven Design was engaged to name, design and create a multi-faceted brand identity to support this app’s unique offering. The primary objective was to make it rise above other scorekeeping applications by highlighting its unique technological features. The name “Scorbitz” was derived from its ability to connect fans directly to their favorite high-school or college teams’ scoreboards and conferences. With real-time scores, pre-game, game time and post-game feeds, fan interaction via social media and revenue-generating opportunities for schools, the “Scorbitz” brand needed to be properly groomed for schools to “Get on Board” across the nation.