Stable Eleven Design began a new era in Three French Hens’ TV advertising with the Fall 2014 campaign. In a strategic effort to bring “St. Louis’ most beautiful store” to life, SED developed the creative concept, strategy and writing of two of Three French Hens’ :15 Fall TV spots that ran on local St. Louis television. Working on-site and in post-production with film partner, Once Films, two :15 Fall spots were produced to promote the season as well as their Fall anniversary event.